Nintendo’s ‘Conductor’

Matt Peckham, writing for TIME, with a great profile of Nintendo’s Shinya Takahashi:

“If all of Nintendo’s content creators were to be seen as a symphony, then Mr. Takahashi is our conductor,” says Nintendo of America boss Reggie Fils-Aimé, when asked to contrast Takahashi’s role with Iwata’s. “What I mean by that is, it’s his decision to bring the different players in our orchestra onto a particular game or a particular initiative. He’s the ultimate decision maker in what gets played by the symphony or what gets created by Nintendo as a company.”

And to follow the metaphor through, audiences rarely get to see the conductor’s face. “He’s been creating this big show, but because you only see his back, you really don’t know him all that well,” adds Fils-Aimé. “But he drives the orchestra and he sets the pace and the bar for the performance.”

Fils-Aimé pushes back on positional comparisons between the preeminent role Takahashi now plays with the myriad ones performed by Iwata, Nintendo’s former “ultimate decision maker,” calling them “different roles, different times, different needs of the organization.” What’s changed, he says, is that after Iwata’s passing, the company decided it was time to ask its less visible luminaries to step up. It’s a a philosophy others in the company, like Miyamoto, have espoused in passing for years.

“The people that came out in the presentation, when you look at it from the perspective of Nintendo, they’re actually not new at all,” says Miyamoto of the varied group chosen to rep Nintendo’s Switch during the system’s January feting. Miyamoto, whose hands have touched virtually all of Nintendo’s storied IP, will be 65 this year, while the company’s new president, Tatsumi Kimishima, turns 67 in April.

Takahashi has a storied career with the company. I especially love his history with Wave Race 64 and 1080° Snowboarding, two of my favorite Nintendo 64 titles. His views on management are similarly inspiring.

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