Stories matter. Humans run on stories.
I look at my own site and the articles that often resonate are not the ones with brilliant analysis or something clever. It’s the ones that tell a story.
People know it implicitly, but have a very difficult time articulating it. If you’re selling to consumers, there’s so much that goes into it that doesn’t go on a spreadsheet. That sort of stuff matters.
His most recent, ‘Tech’s Two Philosophies’, had me reeling. After reading it over morning coffee, I raced to work to share it with my team.
I shoehorned Ben’s ideas into something relevant to our work. It was a stretch, but I don’t think overly so. Regardless, I was so moved by the story in the piece that it woke me up better than any cup of coffee.
Humans run on stories. They absolutely do.