Tag Archives: nintendo switch

Just (Quietly) Dance

Xavier Poix, Managing Director of Ubisoft’s French studios, in a corporate update interview on UbiBlog:

Is the Switch going to revolutionise the market like the Wii did?

XP: The Wii attracted a very large audience – including kids and families – because it offered, on one hand, the motion controls, allowing for intuitive interactions with the console and on the other hand games with a strong social component. These aspects gave us the opportunity to develop Rabbids and Just Dance, for example. The Switch will probably have a similar impact, thanks to the mobility offered by the console. You don’t have to have a home console and a mobile console anymore; there’s one console, which is mobile, that you can bring anywhere.

Nice to see these comments, but that line-up doesn’t strike me as all to weighty. I see the value in the audience Ubisoft is targeting, especially after their experiences on the Wii and Wii U, but what of Ubisoft’s AAA games like Assassin’s Creed, Far Cry, and Watch Dogs? How will those hold up on the Switch?

And has anyone reported on the Switch’s speakers? I can’t imagine Just Dance being a thrill in handheld mode.

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Nintendo: Amusement Provider

Takashi Mochizuki, The Wall Street Journal:

Rivals were pursuing high-end games with ever-greater technical sophistication. “We looked back at what Nintendo has done, and when you think about it, it’s really been an amusement provider,” Mr. Koizumi said. The Switch’s concept of playing games anywhere with anyone was born.

“When the concept was set, most of the Switch’s basics came together quickly,” he said. “Things like, you have to be able to take the controller outside, and you’ll need two of them.”

The 48-year-old Mr. Koizumi, who has participated in making titles in popular Nintendo series such as “The Legend of Zelda” and Mario, said one of the first decisions was to attach the two controllers to the console, making a self-contained unit that can be taken anywhere for two-person play.

“You could go out with a hand-held game device, but you can’t play with others if they don’t have the same device,” he said. “We wanted to provide people with more options to play games.”

Mochizuki has done a nice job extracting a top-level perspective of the Switch from his interview with Yoshiaki Koizumi.

Between Fils-Aimé’s comment about consuming Nintendo IP and Koizumi’s amusement provider bit, Nintendo has circled the identity wagons.

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The Switch is a home console. The Switch is a “home” console. The Switch is a “home” console?

Chaim Gartenberg reporting for The Verge:

Storage-wise, the Switch includes 32GB of onboard memory, which feels dramatically low in today’s age of 500GB and 1TB Xbox Ones and PS4s, especially with the modern focus on downloadable titles. However, storage can be expanded through the use of microSD cards. Games for the Switch will come on physical GameCards, which may help alleviate the console’s onboard storage space by offloading most of the storage requirements for each game to the individual GameCards.

Lastly, the Switch can connect to the internet through an 802.11ac Wi-Fi connection, with the ability to connect to up to eight Switch consoles at once for local multiplayer. Additionally, the Switch will be able to connect using Ethernet using a USB LAN adaptor with the dock.

I keep needing to remind myself that the Switch is a “home” console you can take with you. That is the dream.

But the fact that the dock does little outside of charging and video output, not to mention the need for a USB LAN adaptor for an Ethernet connection, begs the question, “can Nintendo keep up with this ‘home’ console marketing push?”

The Switch is a powerful tablet with novel input devices. Curious to see how many players use it while docked. Also curious to see if developers cater to battery life over fidelity and performance.

UPDATE: Nintendo’s UK website now lists the Switch’s technical specifications, confirming separate wired LAN adapter:

Communication features

Wireless LAN (IEEE 802.11 a/b/g/n/ac compliant) / Bluetooth 4.1 (TV mode only. A wired LAN connection is possible through the use of a commercially available wired LAN adapter.)

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Nintendo Switch’s ‘dedicated smart device app’ to allow consumers ‘to play those connected experiences… while they’re on the go’

Nintendo.com:

Online lobby and voice chat

Our new dedicated smart device app will connect to Nintendo Switch and let you invite friends to play online, set play appointments, and chat with friends during online matches in compatible games─all from your smart device.

Reggie Fils-Aimé offered WIRED’s Chris Kohler soke additional color:

The reason for that is, it continues to reinforce our commitment to online, and do so in a way that will enable the consumer to enjoy their Nintendo Switch and to still be able to play those connected experiences—like Splatoon, like Kart, like fill in the blank—while they’re on the go. Instead of having some sort of bulky gamer headset, you’ll be able to do it right off your smartphone, put in your earbuds that you use for your standard mobile device. We think that’s a pretty sweet solution. That’s part of the overall opportunity that we see in a subscription service.

This is another novel idea. Perhaps it unburdens the Switch by offloading online communications and interactions to the smartphone, possibly conserving battery life and performance. Moreover, it seems to suggest that the Switch can continue online interactions when away from Wi-Fi.

It might also make for a nice Switch + AirPods experience.

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Reggie Fils-Aimé: ‘I don’t mind how you interact with our IP as long as you’re interacting with it every day’

Reggie Fils-Aimé, in an interview with TIME’s Matt Peckham:

TIME: Mr. Iwata once said of the Wii that he wanted it to be “something that you turn on right after turning on the TV.” Do you still think like that?

Reggie Fils-Aimé: I would say that our thinking has evolved, in that we envision the consumer having a direct experience with our intellectual property (IP) as the core foundation of the company. Meaning, I want you to love what you’re doing with Zelda, with Animal Crossing, with Smash Bros. Nurturing that love for the IP is the overarching objective.

How we will do that will now be executed in a variety of different ways. It’ll still be executed with a dedicated gaming system or systems. It’ll be executed through mobile. It’ll be executed through licensed merchandise. It’ll be executed in other ways, like what we are doing with Universal Studios. So it’s not so much changing the way you interact with your TV. It really is all about how you interact with our IP.

And part of the reason why this has evolved is, you talk to a lot of millennials, and they don’t really have the same type of engagement with their TV that I grew up with. They’re interacting with other screens now, and they’re just as happy interacting with those other screens. And so that has caused us to really continue refining our proposition. In the end, I don’t mind how you interact with our IP as long as you’re interacting with it every day.

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Nintendo Switch Presentation 2017 Impressions

On Friday, January 13 at 1 PM Japan Standard Time, Nintendo unveiled new details about their Switch “home” console. While hard tech specs didn’t make an appearance — I thought for sure Nvidia would have been showcased — deeper insight to the Joy-Con, play styles, and 2017 library were provided. Above all, what the keynote will be remembered for is an awkward Squid Researcher.

Nintendo Switch will launch in “Japan, US, Canada, major European countries, Hong Kong, and other territories” on March 3rd. It will retail in Japan for ¥29,980, the US for $299.99, and varying prices in the European territories. Software will not be region locked, which is an incredibly big move for Nintendo.

Pre-orders for the Switch went up after the event and appear too have quickly depleted.

Presentation

As a whole, the presentation felt backwards and tonally awkward. Without building any hype, Nintendo opened with launch dates and pricing. The Joy-Con demonstration as well as the trailers for first-party titles 1-2-Switch and Arms felt long-in-the-tooth. At least two of the presenters garnered “WTF” moments that also seemed to throw off one of the translators. And then there was Hisashi Nogami’s Splatoon 2 appearance as a “Squid Researcher”.

Nintendo makes cute games and they’ve done cute things during presentations, but they’ve never struck me as outlandishly awkward. The Splatoon 2 portion sapped the presentation of its professionalism, which feels odd to say as it’s a game about squid children shooting paint at one another. At it’s core, Switch is a toy. But it’s audience doesn’t treat it that way. Nintendo is a global company. It has been since the Wii, and certainly before that to its core, 30-somethings audience.

Even for the crazy toymaker, there has been something professional about their presentations, marketing, and — since the Wii — industrial design. The latter of which is present in the Switch. The system’s design is as plain as ever and comes in stark contrast to a squirt-gun wielding executive taking the stage.

Switch

Note the quotes around “home” in my intro. Early in the presentation, Nintendo stated that the Switch is a “home” console:

7:45: “Nintendo Switch is a video game system for the home.”

8:14: “Nintendo Switch has been designed to be a home console gaming system that gives you the freedom to change your play style.”

Within 30 seconds, Nintendo hammered on the idea that Switch is built for the home. It felted pointed and explicit. It’s an important point. The Switch is intended to be the dream: a home console you can take with you.

Modes of play include:

  • TV Mode: “Typical video game style.”
  • Tabletop Mode: “Play video games in front of a screen with others, wherever you like, even away from the TV.”
  • Handheld Mode: “Take it with you and play indoors, outdoors, or anywhere you like.”

On the point of battery life, Nintendo claims that the Switch will have two-and-a-half to six hours of battery life when in a portable mode. Nintendo.com gives the example “The Legend of Zelda™: Breath of the Wild can be played for roughly three hours on a single charge.” After October’s initial announcement and industry chatter after, I crossed my fingers that the Switch’s portable play would average three hours. At it’s minimum, two-and-a-half hours is a sweet spot. It may not get you through a flight from San Francisco to New York, but it shouldn’t need to. Studies show that 3 or more hours of gaming can being to have negative psychosocial effects.

The Switch will also offer  8-person local multiplayer in portable mode. Depending on adoption, this could be a killer feature. The capability alone screams that Nintendo is gunning for a new generation of portable gaming.

Last but not least, it was great to see Nintendo adopting USB-C. Color me shocked that Nintendo, the company that passed up HDMI on the 2006 Wii and was still using resistive touchscreens on the 2011 3DS and 2012 Wii U, would ship a device with the latest standard in USB technology.1

Joy-Con

These are impressive little gizmos with a funny name. From what I could count, they include:

  • 7 gameplay inputs (buttons) on each controller
  • Analog stick
  • NFC (shown on right, but presumably both)
  • Home button (right)
  • Camera button (left)
  • Accelerometer and gyro sensors
  • “-” (left) and “+” (right) buttons
  • Motion IR camera (right only)
  • HD rumble

The HD Rumble demonstration claimed that the sensation of a glass with one, two, or three ice cubes rattling as well as the glass filling up with water could be felt in a single Joy-Con. The best I could figure was that HD rumble include three independent rumble motors, allowing for altered effects.

It’s worth noting that when the Joy-Con are separated from the Switch itself, the right Joy-Con features a joystick in its center. I can’t imagine this feels great. I guess I’ll leave it up to a company that shipped a controller with an analog joystick in its center to make that call.

Games

We’ve known about The Legend of Zelda: Breath of the Wild since 2013. And the October 2016 announcement of Nintendo Switch teased a new 3D Mario game. Two staples we, without a doubt, knew we were getting. Even Skyrim was a fairly sure certainty for the platform.

1-2-Switch

The equivalent of Wii Sports for Wii and and Nintendo Land for Wii U, 1-2-Switch is Switch’s tutorial game. It looks extremely awkward, but I’ll blame that on the all to lengthy Mexican standoff demonstration. For better or worse, it was a solid reminder that Nintendo is a toy company.

Arms

Interestingly, Nintendo introduced a first-party fighter. But not just any fighter. In true Nintendo fashion, Arms is also a shooter of sorts. A fighter-shooter hybrid labeled as a “Fighting sports game.” It looks like it might even be fun without motion controls. Like other Nintendo franchises before it, it appears to feature a cast of (possibly) memorable characters such as Spring Man and Ribbon Girl. Will Arms be the next Wii boxing or Splatoon? What do you think of the name?

Splatoon 2

While Wii Remotes (how did they not go with “Wiimotes”?!) were available for Wii U, Switch seems like a much more natural fit for Splatoon. As far as motion control shooters go, I loved the feel of Metroid Prime 3 on Wii. It’s also nice to see Nintendo doubling-down on this new franchise.

Super Mario Odyssey

Mario is out of the Mushroom Kingdom, and seeming into the real-world. At least for some portion of the game. Super Mario Odyssey is meant to evoke “the excitement when visiting unknown countries for the very first time.” The visuals look incredible, relying heavily on shadows and environmental physics. This is in contrast to another visually impressive Mario game — Super Mario Galaxy, which used an opposite lighting effect on Mario, providing a white shine around his model. While the visuals and openness of Super Mario Odyssey look sunning, there is something discomforting about seeing the cartoonish Mario next to Sim-ish humanoids. I’m most looking forward to this game.

Xenoblade Chronicles 2

I’ve always wanted to dive into the Xenoblade series, and this might be the title that does it. The art design is imaginative and the scale looks impressive. The blue armor and prominence of a helmet on one of the characters kept screaming “Mega Man” and had me scraping credits in search of any possible crossover. The one thing I couldn’t shake from this trailer was the scene of a character riding a lion-like creature. The frame-rate seemed very low and jittery. A similar jarring moment occurred during the Xenoblade Chronicles trailer in the Nintendo Direct 1.14.2015. (See my note mid-way down the page.)

Project Octopath Traveler

Boy, oh boy, does this game look great! Next-level Paper Mario meets Retro Final Fantasy? It’s titles like this that make me excited for the portability of the Switch. Something about retro stylings screams “personal” and “portable” to me.

Skyrim

I’ve been itching for a portable version of Skyrim since I tried playing on Xbox 360. Skyrim is a game to get lost in; to spend hours with. But to spend hours taking over the TV in our house would be unconscionable. Needless to say, I never got more than three hours into this game on Xbox 360. I’m very much looking forward finally working through this game on my own portable screen.

Ultra Street Fighter II: The Final Challengers

There was a brief clip of a Street Fighter game during the final Switch video. Like others, I immediately thought we’d seen a glimpse of the Virtual Console on Switch. Alas, it appears to be a standalone version of Ultra Street Fighter II: The Final Challengers.

Mario Kart 8: Deluxe

I kept wondering if the glimpses of Mario Kart throughout the presentation were a new Mario Kart game. But they appeared too similar to Mario Kart 8.

Low and behold, Nintendo will be re-releasing Mario Kart 8 for the Nintendo Switch as Mario Kart 8: Deluxe with some extra bells and whistles:

  • Pop some balloons in the revamped Battle mode, complete with Balloon Battle and Bob-omb Blast.
  • Inkling Girl & Inkling Boy from Splatoon, King Boo, Dry Bones, and Bowser Jr. join the roster!
  • Players can choose a new Smart Steering feature which makes driving and staying on the track easy for novice players and kids even at 200cc
  • Returning items include Boo, the item stealing ghost, and the Feather, which gives you a high jump in battle mode.

Mario Kart 8 is one of the greats. Some of my fondest video game memories are of playing that game. (Not to mention, my fondest Zero Counts moment!) I wholeheartedly agree with Stratechery’s Ben Thompson:

Super Bomberman R

I don’t have much to say about Super Bomberman R. I was never a huge fan of the Bomberman series. I do recall playing a ton of Blaster Master Jr. on Game Boy. I mainly wanted call out my nostalgia and affection for Bomberman 64.

The Legend of Zelda: Breath of the Wild

Breath of the Wild is a Switch launch title. Nintendo presented this as huge news, but it comes off more as a confirmation to quell fan fears. Beyond that, not too many additional details were given. The new, extended trailer showed off the breadth of the open Hyrule as well as new and familiar characters. And while cartoony, the tone of the narrative seemed fairly adult.

My favorite part was the Vanilla Sky ending to the entire presentation. Open your eyes…

Bringing It Together

At the very beginning of the keynote, Shinya Takahashi gave a quick run-through of Nintendo’s past consoles. It had a nice Apple-y touch, focusing on the innovation and lessons of the past to brought Nintendo to the Switch:

  • Famicom (NES): Shipped with two controllers
  • Game Boy: Pioneered portable video games as we know them today
  • Super Famicom (SNES): Added X & Y and L & R shoulder buttons
  • Nintendo 64: Introduced the first analog joystick and rumble (Rumble Pak) to a controller
  • GameCube: Included a handle with the intention to be a home console could move from location to location
  • Nintendo DS: Touchscreen portable gaming
  • Wii: Brought motion controls to the mass market
  • Wii U: Enabled console gaming off the TV

Without question, Switch is another unique and possibly industry changing device. Like Apple, Nintendo often skates to where the puck is headed, defining industry trends. And without question, the biggest dream of all is being able to take your home console on the go.


1I am so thrilled that USB-C seems to be taking off like it is. Within months of Apple going whole hog on their MacBook and MacBook Pro lines, I’ve purchased a Drobo 5C and ROLI Lightpad Block that are also equipped with USB-C. Now I’ll be able to add Nintendo Switch to the mix.

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Ben Thompson: “What Nintendo is doubling down on is controllers”

Ben Thompson, in his latest weekly free Stratechery piece, “Surface Studio, Nintendo Switch, and Niche Strategies”:

What Nintendo is doubling down on is controllers, another smart move. I argued in 2014 that controllers are so important to the user experience of consoles that they will hold off general purpose devices like Apple TVs when it comes to living room gaming; Nintendo’s bet is that they can attract gamers who want mobility by offering high fidelity control that smartphones can not4.

First and foremost, you should subscribe to Ben’s Daily Update. $10 per month gets you the best business/technology analysis out there.

Second, Ben’s observation is something I should have realized and mentioned in my “Nintendo Switch and Parents” piece. As a reminder, I wrote the following, emphasis just now added:

Enter the Nintendo Switch. A dedicated seemingly state-of-the-art-ish portable/home console multiplayer-ready uncompromised gaming device, surely ready for YouTube when on wifi (an optional data plan would be even better), by the greatest game designers on the planet, Nintendo.

By uncompromised, I was eluding to those features we consider critical to console gaming: power, fidelity, and breadth. One item that skipped my thought was physical controllers. Because physical controllers have been a staple of console gaming since the beginning, it was easy to overlook. But the importance of Nintendo doubling-down on physical controllers for the Switch, seemingly ignoring touchscreen capabilities based on the Switch trailer (however, patents may reveal otherwise), cements the vision, nay dream of portable console-level gaming.

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WSJ: Banning Tablets Is Best for Children

Christopher Mims, The Wall Street Journal:

Friday, the American Academy of Pediatrics validated my experiment, recommending that children younger than 18 months get zero screen time, and those ages 2 to 5 be limited to one hour a day—half of its prior recommendation. The group recommended that the hour be “high quality programming” that parents watch with their children.

Later in the piece, Paul Bettner, co-creator of Words With Friends and founder of Playful Corp:

“I’ve seen from my own life and my children that there’s great social interaction, great hand-eye coordination stuff, lots of storytelling and getting involved in the narrative, a lot of learning and skill building when children play videogames alone or together,” says Mr. Bettner. He limits his children to two to three hours a day, and encourages them to play videogames rather than watch shows.

In my post Nintendo Switch and Parents, I wanted specify that while the Switch might be a boon to both parents and children, by no means should a device be used as a replacement for babysitting nor physical modes of play.

I think the title of this Mims’s piece is misleading. That said, I like Bettner’s philosophy.

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Nintendo Switch and Parents

Parents surrender their phones and tablets to their children. E.g. child clamours for device—iPhone, iPad, or otherwise—the parent surrenders said device to child. Child commences gaming and/or YouTube.

This is anecdotal, of course. My wife and I have no children. But we’ve seen this time and time again with friends and family.

And if it’s not the guardian’s own device, it’s a separate device dedicated to gaming and/or YouTube for the child.

From the POV of a parent, wouldn’t it be nice to keep your device on your own person?

From the POV of a child, wouldn’t it be nice to have your own device dedicated for gaming/YouTube without the other unnecessary calendar/email/messages/etc apps?

Enter the Nintendo Switch. A dedicated seemingly state-of-the-art-ish portable/home console multiplayer-ready uncompromised gaming device, surely ready for YouTube when on wifi (an optional data plan would be even better), by the greatest game designers on the planet, Nintendo.

While none of the talent in the trailer appear to be under the age of 20—even donning red cups at a rooftop party!—the Switch could be a game changer for the household.

Of course, it will come down to Nintendo’s ability to attract third-party devs—a feat they have struggled with since the Nintendo 64. And not just any third-party titles, but titles outside of Nintendo’s own legacy: education, infants, toddlers, etc. Lock down the third-parties with simple development and distribution, and (price willing) the Switch will be a boon for parents and children alike.

Children: here’s a device for the things you care about.

Parents: take your devices back.

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