Tag Archives: switch

Nintendo’s ‘Conductor’

Matt Peckham, writing for TIME, with a great profile of Nintendo’s Shinya Takahashi:

“If all of Nintendo’s content creators were to be seen as a symphony, then Mr. Takahashi is our conductor,” says Nintendo of America boss Reggie Fils-Aimé, when asked to contrast Takahashi’s role with Iwata’s. “What I mean by that is, it’s his decision to bring the different players in our orchestra onto a particular game or a particular initiative. He’s the ultimate decision maker in what gets played by the symphony or what gets created by Nintendo as a company.”

And to follow the metaphor through, audiences rarely get to see the conductor’s face. “He’s been creating this big show, but because you only see his back, you really don’t know him all that well,” adds Fils-Aimé. “But he drives the orchestra and he sets the pace and the bar for the performance.”

Fils-Aimé pushes back on positional comparisons between the preeminent role Takahashi now plays with the myriad ones performed by Iwata, Nintendo’s former “ultimate decision maker,” calling them “different roles, different times, different needs of the organization.” What’s changed, he says, is that after Iwata’s passing, the company decided it was time to ask its less visible luminaries to step up. It’s a a philosophy others in the company, like Miyamoto, have espoused in passing for years.

“The people that came out in the presentation, when you look at it from the perspective of Nintendo, they’re actually not new at all,” says Miyamoto of the varied group chosen to rep Nintendo’s Switch during the system’s January feting. Miyamoto, whose hands have touched virtually all of Nintendo’s storied IP, will be 65 this year, while the company’s new president, Tatsumi Kimishima, turns 67 in April.

Takahashi has a storied career with the company. I especially love his history with Wave Race 64 and 1080° Snowboarding, two of my favorite Nintendo 64 titles. His views on management are similarly inspiring.

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100 Nintendo Switch Titles in Development

Nintendo President Tatsumi Kimishima during the Q3 FY2016 financial briefing:

Next I will provide a follow-up report about our software publisher partners. After the presentation on January 13, we have continued to receive requests from more and more software publishers who want to develop games for the system. At the presentation, we announced that there were over 80 titles in development from more than 50 software publishers, but that number has now climbed to over 100 titles from more than 70 publishers. Please look forward to more announcements about the software lineup in the future.

Only 165 Wii U titles were ever released in the US—the least amount of titles for any Nintendo console—followed by the Nintendo 64’s 297.

This third-party interest seems promising.

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Jose Otero, IGN: ‘Attaching and detaching [Joy-Con] from the [Switch] is satisfying to the point that it’s almost addictive’

Jose Otero, IGN, timestamp 3:11:

Outside of the tiny face buttons, the analog sticks, digital triggers, and shoulder buttons feel solid and well made.

The Joy-Con are surprisingly comfortable and versatile in the hand too. And attaching and detaching them from the console is satisfying to the point that it’s almost addictive.

I remember feeling satisfaction attaching and detaching Controller and Rumble Paks from the Nintendo 64 controller’s expansion port.

I can’t wait to get my hands on this thing.

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Just (Quietly) Dance

Xavier Poix, Managing Director of Ubisoft’s French studios, in a corporate update interview on UbiBlog:

Is the Switch going to revolutionise the market like the Wii did?

XP: The Wii attracted a very large audience – including kids and families – because it offered, on one hand, the motion controls, allowing for intuitive interactions with the console and on the other hand games with a strong social component. These aspects gave us the opportunity to develop Rabbids and Just Dance, for example. The Switch will probably have a similar impact, thanks to the mobility offered by the console. You don’t have to have a home console and a mobile console anymore; there’s one console, which is mobile, that you can bring anywhere.

Nice to see these comments, but that line-up doesn’t strike me as all to weighty. I see the value in the audience Ubisoft is targeting, especially after their experiences on the Wii and Wii U, but what of Ubisoft’s AAA games like Assassin’s Creed, Far Cry, and Watch Dogs? How will those hold up on the Switch?

And has anyone reported on the Switch’s speakers? I can’t imagine Just Dance being a thrill in handheld mode.

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Nintendo: Amusement Provider

Takashi Mochizuki, The Wall Street Journal:

Rivals were pursuing high-end games with ever-greater technical sophistication. “We looked back at what Nintendo has done, and when you think about it, it’s really been an amusement provider,” Mr. Koizumi said. The Switch’s concept of playing games anywhere with anyone was born.

“When the concept was set, most of the Switch’s basics came together quickly,” he said. “Things like, you have to be able to take the controller outside, and you’ll need two of them.”

The 48-year-old Mr. Koizumi, who has participated in making titles in popular Nintendo series such as “The Legend of Zelda” and Mario, said one of the first decisions was to attach the two controllers to the console, making a self-contained unit that can be taken anywhere for two-person play.

“You could go out with a hand-held game device, but you can’t play with others if they don’t have the same device,” he said. “We wanted to provide people with more options to play games.”

Mochizuki has done a nice job extracting a top-level perspective of the Switch from his interview with Yoshiaki Koizumi.

Between Fils-Aimé’s comment about consuming Nintendo IP and Koizumi’s amusement provider bit, Nintendo has circled the identity wagons.

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The Switch is a home console. The Switch is a “home” console. The Switch is a “home” console?

Chaim Gartenberg reporting for The Verge:

Storage-wise, the Switch includes 32GB of onboard memory, which feels dramatically low in today’s age of 500GB and 1TB Xbox Ones and PS4s, especially with the modern focus on downloadable titles. However, storage can be expanded through the use of microSD cards. Games for the Switch will come on physical GameCards, which may help alleviate the console’s onboard storage space by offloading most of the storage requirements for each game to the individual GameCards.

Lastly, the Switch can connect to the internet through an 802.11ac Wi-Fi connection, with the ability to connect to up to eight Switch consoles at once for local multiplayer. Additionally, the Switch will be able to connect using Ethernet using a USB LAN adaptor with the dock.

I keep needing to remind myself that the Switch is a “home” console you can take with you. That is the dream.

But the fact that the dock does little outside of charging and video output, not to mention the need for a USB LAN adaptor for an Ethernet connection, begs the question, “can Nintendo keep up with this ‘home’ console marketing push?”

The Switch is a powerful tablet with novel input devices. Curious to see how many players use it while docked. Also curious to see if developers cater to battery life over fidelity and performance.

UPDATE: Nintendo’s UK website now lists the Switch’s technical specifications, confirming separate wired LAN adapter:

Communication features

Wireless LAN (IEEE 802.11 a/b/g/n/ac compliant) / Bluetooth 4.1 (TV mode only. A wired LAN connection is possible through the use of a commercially available wired LAN adapter.)

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Nintendo Switch’s ‘dedicated smart device app’ to allow consumers ‘to play those connected experiences… while they’re on the go’

Nintendo.com:

Online lobby and voice chat

Our new dedicated smart device app will connect to Nintendo Switch and let you invite friends to play online, set play appointments, and chat with friends during online matches in compatible games─all from your smart device.

Reggie Fils-Aimé offered WIRED’s Chris Kohler soke additional color:

The reason for that is, it continues to reinforce our commitment to online, and do so in a way that will enable the consumer to enjoy their Nintendo Switch and to still be able to play those connected experiences—like Splatoon, like Kart, like fill in the blank—while they’re on the go. Instead of having some sort of bulky gamer headset, you’ll be able to do it right off your smartphone, put in your earbuds that you use for your standard mobile device. We think that’s a pretty sweet solution. That’s part of the overall opportunity that we see in a subscription service.

This is another novel idea. Perhaps it unburdens the Switch by offloading online communications and interactions to the smartphone, possibly conserving battery life and performance. Moreover, it seems to suggest that the Switch can continue online interactions when away from Wi-Fi.

It might also make for a nice Switch + AirPods experience.

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Reggie Fils-Aimé: ‘I don’t mind how you interact with our IP as long as you’re interacting with it every day’

Reggie Fils-Aimé, in an interview with TIME’s Matt Peckham:

TIME: Mr. Iwata once said of the Wii that he wanted it to be “something that you turn on right after turning on the TV.” Do you still think like that?

Reggie Fils-Aimé: I would say that our thinking has evolved, in that we envision the consumer having a direct experience with our intellectual property (IP) as the core foundation of the company. Meaning, I want you to love what you’re doing with Zelda, with Animal Crossing, with Smash Bros. Nurturing that love for the IP is the overarching objective.

How we will do that will now be executed in a variety of different ways. It’ll still be executed with a dedicated gaming system or systems. It’ll be executed through mobile. It’ll be executed through licensed merchandise. It’ll be executed in other ways, like what we are doing with Universal Studios. So it’s not so much changing the way you interact with your TV. It really is all about how you interact with our IP.

And part of the reason why this has evolved is, you talk to a lot of millennials, and they don’t really have the same type of engagement with their TV that I grew up with. They’re interacting with other screens now, and they’re just as happy interacting with those other screens. And so that has caused us to really continue refining our proposition. In the end, I don’t mind how you interact with our IP as long as you’re interacting with it every day.

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Ben Thompson: “What Nintendo is doubling down on is controllers”

Ben Thompson, in his latest weekly free Stratechery piece, “Surface Studio, Nintendo Switch, and Niche Strategies”:

What Nintendo is doubling down on is controllers, another smart move. I argued in 2014 that controllers are so important to the user experience of consoles that they will hold off general purpose devices like Apple TVs when it comes to living room gaming; Nintendo’s bet is that they can attract gamers who want mobility by offering high fidelity control that smartphones can not4.

First and foremost, you should subscribe to Ben’s Daily Update. $10 per month gets you the best business/technology analysis out there.

Second, Ben’s observation is something I should have realized and mentioned in my “Nintendo Switch and Parents” piece. As a reminder, I wrote the following, emphasis just now added:

Enter the Nintendo Switch. A dedicated seemingly state-of-the-art-ish portable/home console multiplayer-ready uncompromised gaming device, surely ready for YouTube when on wifi (an optional data plan would be even better), by the greatest game designers on the planet, Nintendo.

By uncompromised, I was eluding to those features we consider critical to console gaming: power, fidelity, and breadth. One item that skipped my thought was physical controllers. Because physical controllers have been a staple of console gaming since the beginning, it was easy to overlook. But the importance of Nintendo doubling-down on physical controllers for the Switch, seemingly ignoring touchscreen capabilities based on the Switch trailer (however, patents may reveal otherwise), cements the vision, nay dream of portable console-level gaming.

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WSJ: Banning Tablets Is Best for Children

Christopher Mims, The Wall Street Journal:

Friday, the American Academy of Pediatrics validated my experiment, recommending that children younger than 18 months get zero screen time, and those ages 2 to 5 be limited to one hour a day—half of its prior recommendation. The group recommended that the hour be “high quality programming” that parents watch with their children.

Later in the piece, Paul Bettner, co-creator of Words With Friends and founder of Playful Corp:

“I’ve seen from my own life and my children that there’s great social interaction, great hand-eye coordination stuff, lots of storytelling and getting involved in the narrative, a lot of learning and skill building when children play videogames alone or together,” says Mr. Bettner. He limits his children to two to three hours a day, and encourages them to play videogames rather than watch shows.

In my post Nintendo Switch and Parents, I wanted specify that while the Switch might be a boon to both parents and children, by no means should a device be used as a replacement for babysitting nor physical modes of play.

I think the title of this Mims’s piece is misleading. That said, I like Bettner’s philosophy.

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