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Nintendo Switch Sells 10 Million Units in 9 Months

Wow. 10 million units in 282 days.

Note the Wii U had lifetime sales of 13.56 million units. The highly successful PS4 sold 10 million units in 268 days. The Xbox One sold nearly 10 million in 355 days.

What a year it has been for Nintendo and the Switch.

[Correction: I originally posted that the PS4 sold 10 million units in 10 months, out-paced by the Switch. This was incorrect.]

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‘But then Nintendo released The Legend of Zelda: Breath of the Wild’

Victor Luckerson recapping Nintendo’s year as “The Best Tech Story of 2017″for The Ringer:

It all seemed like enough to burn through the last of gamers’ goodwill for the often maddening company. But then Nintendo released The Legend of Zelda: Breath of the Wild, and a lifetime’s worth of anti-consumer transgressions were suddenly forgiven. In an era filled with cynical IP cash-ins across entertainment, Nintendo used a formulaic, nostalgic franchise to deliver a fresh reinvention of open-world gaming mechanics. The game is an adept mix of old and new, borrowing elements of Skyrim and Minecraft but augmenting them to recreate the whimsy, mystery, and intrepidness that a lot of gamers felt the first time they booted up the original Legend of Zelda or the seminal Ocarina of Time. The gushing praise for the game, the best-reviewed title of the year, proved that endlessly cynical gamers will always have a soft spot for a Nintendo classic done right.

Zelda immediately transformed the Switch from a curiosity to a must-have gadget. Gamers like Yai Torres, a 30-year-old resident of Arlington, Virginia, who had skipped out on the Wii U, got the system the day it launched. “It’s been a while since I’ve had a Nintendo product but I’ve always been a follower in terms of the latest games,” Torres says. “The fact that they had such a cool console with such a cool game clicked for me.”

I’m still pondering whether The Legend of Zelda: Breath of the Wild may be a bigger achievement than the Switch. Would Nintendo have had such a stellar year if the Switch launched with Super Mario Odyssey?

(Aside: Fun to see Victor end his piece where I was originally going to begin mine: the insanity of 2017.)

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Why I love video games

Chris Plante in his first piece since returning to Polygon:

I love video games, but what I might love more is the opportunity I’ve had over the last decade to share the imperfect games with other people, people who might have otherwise passed them on their occasional visit to GameStop in search of Madden or Destiny, Grand Theft Auto or Call of Duty. I like finding greatness in the world’s biggest games, too, but I recognize they set an expectation of polish and scope that so many games can’t match. When I criticize a game, I do so to set expectations, to provide context, to interrogate what doesn’t work and to shine a light on what does.

This is exactly how I used to approach music and how I currently approach books. With music, it used to be a mainstream vs. indie thing, but I’ve learned to appreciate the big budget works for what they’re worth as well. With books, it’s less about popularity and more about topics—granularity.

In any case, it’s great to see Plante back at it. A stellar writer and critic. We’re lucky to read his work.

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Mario + Rabbids Kingdom Battle: “Just looking around is a joy”

Patricia Hernandez in her review of Mario + Rabbids Kingdom Battle for Kotaku:

The game’s zones are numbered similarly to Super Mario Bros.’ in that there are worlds sectioned by levels—1-1, 1-2, and so on. Each area has its own Pixar-esque landscape, all themed in the most video-gamey way possible. Fire and ice world! Lava world! Obligatory starting-area-basic-forest world! It all seems crafted from clay. I don’t think I saw a sharp edge throughout my adventures; that cartoon aesthetic, combined with the top-down camera, made me feel like a kid mashing together dolls from different sets.

You can poke and prod some stuff around the overworld—there are some light environmental puzzles, and coins to collect—but just looking around is a joy. The haunted world, for example, is dotted with Boos, pipes stuffed with candles, and turbulent waters squeaking with rubber duckies. You move through these worlds controlling a party of three characters. I would run through everything and watch in awe as Mario stuck his arms out at top speed, Rabbids trailing behind him maniacally. The characters’ animations oozed so much personality that, dozens of hours in, I still stopped to appreciate them.

This echoes similar sentiments I published in my E3 recap:

Mario + Rabbids Kingdom Battle is the game I’m most looking forward to. It’s gorgeous and surprisingly deep. I can’t recall ever seeing the Mushroom Kingdom in such detail.

I waited two hours to play 16 minutes of Mario + Rabbids Kingdom Battle at E3. Madness. But as crazy it was, the immaculate detail of the game’s Mushroom Kingdom saved me from feeling it was a complete waste of time. Simply stunning.

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Brian Crecente says Goodbye to Polygon

Brian Crecente:

So I wrapped things up at Kotaku and joined Grant and crew to help launch Polygon. Then somehow five years whipped by and before I knew it I went from covering presidential press conferences and breaking news on new games to spending my days writing about esoteric pinball machines or the state of gaming and game culture in Cuba.

When Rolling Stone contacted me about joining the magazine on its 50th anniversary, I simply couldn’t say no. I’ve spent more than a dozen years talking about how I wanted to build the Rolling Stone of gaming publications. Where better to do that then at Rolling Stone?

I’ve always looked forward to Brian’s work on Polygon’s Good Game column. Good Game is host to a wonderful catalog of news and opinions about the good happening within gaming — a medium and community continually made a scapegoat of evil in this world. A kindred spirit, Zero Counts was founded upon a very similar message.

Glixel (Rolling Stone’s gaming vertical) has been publishing some spectacular pieces as of late. I’m very excited to see how Brian’s legacy and institutional knowledge from Kotaku and Polygon bolster Glixel.

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Kudos to Nintendo’s E3 Booth Team

Yahoo’s Ben Silverman and host Jeff Cannata on the DLC podcast:

Ben Silverman: I think the problem wasn’t that there were fans there, I just think that no one was prepared for this. The management of the [Los Angeles Convention Center] didn’t route people in ways that made sense. It was just like everyone go and charge through these gigantic halls. The booths weren’t set up to handle that crush of fans.

On the first night — Tuesday night — Nintendo furiously reorganized their booth so that Wednesday and Thursday it would make more sense.

Jeff Cannata: And kudos to them because they did a great job. Tuesday it was literally just a sea of people at the Nintendo booth. It was unmanageable, completely. And kudos to them for staying up late that night and figuring it out. They had structure that really worked for the rest of the show. I mean, it was a six hour line — I wouldn’t wish that on my worst enemy — but it still at least allowed movement through their booth.

My friend and I took note of Nintendo’s queue management restructure on Wednesday as well. It was very cool to see. However, the lines for Super Mario Odyssey remained completely insane, but at least there were lines.

I mentioned that my friend and I lucked out in playing Super Mario Odyssey. Wednesday morning, after being let into the LACC, we beelined it for Super Mario Odyssey, but were discouraged to find that the line was already three hours long. A Nintendo booth actor/temp — dressed in a New Donk City themed suit and fedora no less — whispered “a secret” that the attendees sitting on a bench behind us with Switches in handheld mode were actually partaking in the demo. To a passerby, they looked like attendees playing on their own consoles. We were none the wiser until the fedora-clad “Donkian” gave us the coat full of contraband treatment. (I don’t think he was in character, but it fit the bill.) We immediately formed a line next to the bench, sparking another lengthy queue.

In all fairness, the actor/temp should have informed those waiting in the longer line that the Switches on the bench were demo units as well, long before my friend and I arrived. On the flip side, the lengthy Super Mario Odyssey line was a for a docked Switch with headphones — the full console experience. The bench Switches were portable mode only and did not feature audio, one of my favorite elements of Mario games.

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WSJ is Breaking Nintendo

Takashi Mochizuki, The Wall Street Journal:

Nintendo Co. plans to bring its videogame franchise “The Legend of Zelda” to smartphones, people familiar with the matter said, the latest step by the Kyoto company to expand its mobile-games lineup.

More often than not, it feels like WSJ — Mochizuki in particular — is breaking Nintendo news these days. At the very least, Mochizuki has a keen eye on the beat. Never have I been so inclined to pay for The Wall Street Journal, which paints a picture of Nintendo’s audience as much as it does The Journal’s.

Here are some other recent scoops from Mochizuki:

5/1: Nintendo Shipped Switch Consoles by Plane to Quickly Meet High Demand

4/27: Nintendo Offers Bright Outlook on Expectations for Switch

3/17: Nintendo to Double Production of Switch Console

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Side-note: I really like how tapping/clicking a WSJ byline reveals the writer’s bio, Twitter handle, and email address — a treatment I’ve never realized I’ve always wanted.

Self-Competing and Time Blocking

Daniel Ahmad, writing on his new ZhugeEX Patreon blog (paywall):

This trend isn’t going anywhere right now but it is important to note that only a set number of service games can be successful each year. There is a danger of over saturation or poorer sales from self-competing games. We’re not quite at the point where this is a real danger but it does mean that games need to have higher production values and enough differentiation within one of the top super genre’s to be successful. This is probably something to watch out for at the end of the generation.

First and foremost, for my dollar, Daniel Ahmad is absolutely crushing video games industry analysis. He’s a great follow on Twitter (@ZhugeEX) and his efforts are well-worth supporting via his Patreon.

Now, I’ve been meaning/trying to write about an idea that self-competing games use game length as a means for competing. That is, the length and release date of a game can block the sale of another similar game with a proximal release date. I’ve struggled to put together a theory that these proposed “time blocking” tactics are meaningful, coincidental, or off-base:

  • Meaningful – Publisher X purposefully schedules release date of Game X against the release date of Game Y. (I find this hard to believe due to the large lead times and estimations required for AAA games.)
  • Coincidental – Publisher X and Publisher Y happen to schedule releases for Game X and Game Y around the same time. (More likely, but rings a bit too innocent.)
  • Off-base – There are so many massive, feature-rich games released that, like TV series and books, there will inevitably be overlap in release dates.

The latest example of this “time blocking” tactic occurred around March 2017. Horizon Zero Dawn and The Legend of Zelda: Breath of the Wild were released three days apart (Feb 28 and Mar 3) and clock in at an average of 45.5 and 72.5 hours respectively. (HowLongToBeat.com) Both games were followed up by Mass Effect: Andromeda (61.5 hours) and Persona 5 (102 hours!) within a month’s time.

One could make the observation that the hours necessary to experience these games as intended puts them on a closer par with a modern television series. (As of this post, there are roughly 55 hours of Game of Thrones episodes, 72 hours of Mad Men, etc.) So, with customers’ appetites for feature-rich gameplay experiences, maybe my concept of “time blocking” is off-base. However, I like to believe that this “appetite” doesn’t actually exist.

I’m currently 50+ hours into The Legend of Zelda: Breath of the Wild and only 3/5 of the way through the main quest. No doubt that it’s an incredible experience with it’s unparalleled physics-based sandbox, wide-open exploration, and stunning art style. But for me, 50+ hours is an immense amount of a time to spend with a single game. Unlike a TV series, most of the 50+ hours I’ve spent with Breath of the Wild have consisted of wandering a vast landscape, retracing my steps, or banging my head against puzzles. It’s a fantastic escape of exploration, but I can’t help but think 30 or 40 hours to complete would have felt sufficient.

As a developer, I would certainly want my audience to experience my art and efforts for as long as possible. And as a publisher, I would want to players to adopt an affinity for my franchise over another. But as a player, it’s hard not to feel that the release dates of similarly massive titles, or “self-competing” games, are beginning to overlap. And this overlap has reached a point that players must now choose which experience will block another.

‘The schoolyard is the entirety of the internet’

Ben Kuchera, Polygon:

Breath of the Wild feels like a return of the schoolyard culture, where friends meet to discuss the latest things they’ve found in a Nintendo game and share rumors of even bigger possible secrets, except now the schoolyard is the entirety of the internet. It’s comfortable with assuming that you’re smart enough to figure things out, and it knows that it’s not going to be ultimately responsible for everything you miss or even built-in frustration. The answer to every puzzle is a quick Google away, and the game’s design seems comfortable with that option being a viable path to moving forward.

I completely agree.

Hidemaro Fujibayashi, Breath of the Wild Game Director, on designing Breath of the Wild’s open gameplay at GDC:

Let’s not forget the fact that all the solutions to all the puzzles that we’ve painstakingly prepared for a dungeon are made available on the internet.

Great design decision by Fujibayasha and team. Breath of the Wild is clearly not their first rodeo, but this strikes me as forward thinking for Nintendo.

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