Gruber: ‘There is a thing to being “Mac-like”’

John Gruber, with guest Jason Snell, on his podcast The Talk Show with John Gruber:

There is a thing to being “Mac-like”. And there was, and it was strong. It’s literally what kept Apple alive.

If Mac-likeness hadn’t been an important thing, there’s no reason everybody wouldn’t have switched to Windows at the time — that there was more to it than, ‘OK, you’ve got a rectangular window and the windows all have “close” buttons and “zoom” buttons, and then there’s a menu bar with an agreed upon set of typical things like “file”, “edit”, “font”. You double-click on an app. There’s a mouse that moves around. You can select text. There’s a scroll bar over on the side you can drag up-and-down to move up-and-down on a document. And there you go — there’s a GUI. If you can use one, you can use any one and that’s all there is to it.’

It is true that that is the description of the modern graphical user interface of a windowing system. But there’s so much more to the Mac-way of doing things and of organizing things. And of feeling at home. It’s such an amazing thing when you feel at home in an app you’ve never used before because it uses all these familiar conventions. Those conventions went so much deeper than just draggable windows with a “close” button and a menu bar.

This is a great discussion of the level of detail and consideration for human interface guidelines. I encourage you to give it a list. It struck me as I closely followed Twitter’s branding guidelines for the redesigned footer of Zero Counts.

I became a Mac convert in 2004 with the iBook G4. Before that, I was put off by the consistency of Mac apps, which is a wild thing to consider. I mistook variety in user interfaces for freedom, and thus, the Mac as a restrictive system. This notion was reinforced by the Mac’s minimal amount of hardware customization. Together, the Mac was but a toy for casual users. I had completely missed the point of the Mac, and apparently had no consideration for elegant design.

The level of consistency displayed in a majority of the most popular Mac apps makes it all the more apparent when something doesn’t quite feel right. Not to mention when something is completely disorienting. The app that jumps out to me most is Pixelmator.

Pixelmator includes loads of floating windows and tools. If I’m not mistaken, this was inspired by the original Photoshop GUI. I’ve been a big fan of Pixelmator, but I’ve always felt lost in it’s GUI.

Now, with the single window design of the new Pixelmator Pro, I feel at home. It’s not to say I’m completely familiar with all of the ins and outs, but I was able to immediately jump in and find my way around.

As the successor to a heavily used app, reworking the entire GUI is incredibly risky. But the ease at which a longtime Pixelmator user can dive into Pixelmator Pro with little effort is a testament to the macOS HIG.

2018 Reads

Books read in 2018

This year, I did a bit of catching up. No thanks to Nintendo and the Switch, 2017 was largely spent scavenging Hyrule and the Mushroom Kingdom. In 2018, I leapt back into books — many of which I’d been meaning to read for a few years.

Needless to say, I quite possibly read more in 2018 than any other year of my life. Honestly, I can’t say any of these reads were horrible (though I’m one to find good in anything). Some certainly better than others. All a bit scattered amongst genre.

Without further adieu, here are my 2018 reads, ordered from most favorite to least.

The Handmaid’s Tale

Margaret Atwood

The Handmaid's Tale

Horribly chilling in light of the US today. The extreme justifications of Law and Government’s Will as God’s own feel too real and terrible. Published in 1985, no less.

My god, what a read.

Americanah

Chimamanda Ngozi Adichie

Americanah

Shortly after we moved to San Francisco, I found a copy of Americanah in our building’s shared laundry room — in the communal stack of books and magazines. I had heard great things on The New York Times Book Review Podcast and swooped it up immediately. (Truthfully, nothing stands between me and a beautifully formatted hardcover.)

A gut-wrenching love story, relatable and not. A story of America, relatable and not. A bare truth of race in this country that’s all so evident, yet can never be reinforced enough — now more than ever. A perspective unlike any other.

“Love was a kind of grief. This was what the novelists meant by suffering.”

Less

Andrew Sean Greer

Less

What is seemingly a 2-star novel warps and wraps itself into a top-shelf, lovely comedic, and heartfelt story by a 5-star genius. So many “I’ve been there” moments and callbacks to “insignificant” details that the heartfelt and hilarious pangs resound with gut-wrenching timbre.

The story of Arthur Less is a comedic one, filled with the kind of silly anxieties, ghosts of the past, self-deprecation, self-destruction, and self-loathing we all find familiar. Best of all, a story of itself and meta and multiple levels. A protagonist no one should feel sorry for and that’s just the point.

We are all more or less Less.

Creative Selection

Ken Kocienda

Creative Selection

A superb look inside software development at Apple and what it means to create team culture. Hard to put down.

I came to this book by way of John Gruber’s Daring Fireball. As a manager leading a cross-functional publishing and platform development team, this is a critical peek at what makes Apple quality software.

I’m thankful to have a team staffed with creatives, designers, developers, editors, producers, and writers. Truly the intersection of technology and liberal arts. But success goes beyond the right mix of people. It takes direction and focus. I shared the seven elements Kocienda identifies with my team, asking them which element stood out most to them. Unsurprisingly, we had a healthy mix of craft, taste, inspiration, diligence, and empathy. I’ve since gone on to outfit my team with Kocienda’s book as an artifact of what it takes to get to where Apple is today and to never forget what can be accomplished with a small team.

I advise everyone to read this book.

Brave New World

Aldous Huxley

Brave New World

How did I miss this in high school? A chilling premonition of Today from 1932. Truth vs happiness. No sweet without the sour.

God in the safe and Ford on the shelves.

A masterpiece.

Annihilation

Jeff Vandermeer

Annihilation

As dreamlike, entrancing, and lush as Area X. Vibes like Sunshine, LOST, The Abyss, and Dear Esther. Extremely my jam.

The movie is way different, but just as awesome.

The Three-Body Problem

Cixin Liu

The Three-Body Problem

How do you even begin to write something this vast, imaginative, complex, and yet entertaining? Such a fun, big read. Awesome first act to a trilogy, but I’m going to need a breather before diving into book two.

Sing, Unburied, Sing

Jesmyn Ward

Sing, Unburied, Sing

Imaginative. Mystifying. Infuriating. Poetic. Vivid. Captures an uninhibited train of thought perfectly.

A lonesome and dooming dusk.

The Boys in the Boat

Daniel James Brown

The Boys in the Boat

Layers upon layers. Part bio, part sports rivalry, part pre-war omen. Paces like a race: quick off the line, measured through the middle, blasts-off at the end. The descriptions of the competitions had me gripped. Maybe could have been 50-100 pages shorter, but likely meant to portray the weight of perseverance.

The Guernsey Literary and Potato Peel Pie Society

Mary Ann Shaffer and Annie Barrows

The Guernsey Literary and Potato Peel Pie Society

This book came as a recommendation from my wife. She’d become insistent on me finishing so we could watch the Netflix film.

While fluffy, it’s a fascinating look at the German Occupation in the Channel Islands during WWII — a story not often told, and in the format of letters no less. An easy read full of wonderful characters and whimsy. An easy holiday read.

Deep Work

Cal Newport

Deep Work

I came to this book via The Ezra Klein Show podcast. Cal and Ezra discussed some interesting tips about maximizing productivity during large chunks of the workday. I found the idea of leaving my mornings free and scheduling meetings on the back half of my day compelling. It quickly fell apart as a manager, but the idea is beginning to help some of my employees.

For knowledge workers — engineers, academics, etc — large chunks of uninterrupted time can be critical for working deeply and making large strides in productivity, innovation, and creativity. If you can’t always be out of the shallows, find ways to minimize its impact: use a to-do list to track big items/projects; clear your inbox to remove the nagging distraction of something beckoning you; send clear correspondence with precise action items and expectations. If you have a project, find 1–4 hours to focus on it.

The one I’m working on: sign-off by 5:30 and stop thinking about work!

You’ll Grow Out of It

Jessi Klein

You'll Grow Out of It

I’d heard about this book from (once again) The New York Times Book Review Podcast. They deemed it something like the better Amy Schumer biography.

With only a blip of a mention of Schumer, I get it. An honest, humbling, and humiliatingly hilarious look into the female experience — womanhood, comedy, writing, aging, and sexuality.

Klein shows that it’s truly impossible to empathize with everything everyone goes through. As a male, I’ll never understand the twists and turns of womanhood, no matter how many women I have in my life. On the other hand, there’s a shocking amount of humiliating and shitty situations we all share.

A light, fun, funny read that will shine a light on experiences you have had, may have, and never will have.

S. / Ship of Theseus

J.J. Abrams and Doug Dorst

S. / Ship of Theseus

If not entirely satisfying, a wholly original work and impressive feat. Glad to have given it a go.

I learned about this book while posting an Event at the Apple Store to the iTunes Store during my time on Apple Podcasts — an interview with J.J. Abrams and Doug Dorst. I couldn’t resist the complexity and mystery of the book. My inner-LOST nerd needed it. It only took me five years to get to it.

The Kite Runner

Khaled Hosseini

The Kite Runner

“It was only a smile, nothing more… but I’ll take it.”

A gauntlet and another solid recommendation from my sister, Megan Starr.

A Wrinkle in Time

Madeleine L’Engle

A Wrinkle in Time

Alice in Wonderland meets The Little Prince. A wild, snappy adventure filled with witches, aliens, and — of course — space and time travel.

Wonderland

Steven Johnson

Wonderland

I came across this book from its companion (and clever marketing vehicle) podcast Wonderland.

We are all wired with natural instincts: hunger, thirst, sex. (Hypothalamus keeping us right!) Yet, we crave and are fascinated by surprise. “When the world surprises us with something, our brains are wired to pay attention.” Even without any seemingly productive ends, we explore and yearn for new experiences. We play. “The pleasure of play is understandable. The productivity of play is harder to explain.” Play propels our creativity and innovation.

“You will find the future wherever people are having the most fun.” Humans are funny space creatures. If only we would all just play a little more.

Underground Airlines

Ben H. Winters

Underground Airlines

Gripping, thrilling, tight. Cinematic and easy to envision. A take on the reality of fending for oneself in the direst of situations. Sympathy for an antihero. Ego vs Id. Battle of conscience. Complexities unraveling themselves hours after finishing.

Power-Up

Chris Kohler

Power-Up

Great historical reference and a fun look back on video game history. Made even better by reading during a trip to Tokyo! Ended a bit misty-eyed at the Iwata remembrance. Thanks to Pavan Rajam for the recommendation.

Play Anything

Ian Bogost

Play Anything

I picked this up after reading a triple-review of Death by Video Game (ultra fav!), The Tetris Effect (fascinating), and Play Anything. I tweeted a photo of the review — proud I had read two of three books in an NYT Book Review. With permission, Mr. Bogost used the photo for his own tweet. Photo credit would have been cool, but it was still a neat moment.

Play Anything reads like an academic paper on how we define “fun”. There are plenty of choice quotes and great insights. However, they are mired in thick sets of highbrow, like diamonds in tons of rough of proof and reference. As much as Bogost preaches the ability to find fun in challenge, I couldn’t find much fun here. Bogost would call this “hardship”. At the very least, amongst bits of beautiful insight, Bogost’s writing has a musical quality. It’s easy to wade around in it, even if you’re not taking it all in.

Maybe my expectations were initially misaligned by a NYT review of books about games. I’d also argue Bogost’s title doesn’t help. Rather than “Play Anything”, this should have been titled “The Paradox of Fun”, “Fun Theory”, “The Power of Limits”, or simply “Read David Foster Wallace”.

Bogost proves to be an incredibly smart philosopher, but his philosophy of fun may be better as a longform feature rather than an entire book.

Hillbilly Elegy

J.D. Vance

Hillbilly Elegy

I’m a firm believer of education, but nothing benefits like a happy home. The Rust Belt is under a microscope, but these problems affect California, too.

Into the Water

Paula Hawkins

Into the Water

Fun first 2/3. Tedious final act. Illuminating epilogue. Unlikeable characters. Can’t say I’d recommend it, but suffices as a page-turner.

Vox Video Lab

Vox.com:

You know that feeling you get when you learn something that blows your mind, something new, something that perhaps you didn’t even think to ask about? That’s our goal with every Vox video: We want to help you understand the world in a visually clear, creative, and hopefully beautiful way.

If that sounds like a mission you support, and you love our videos, then we ask that you consider joining the Vox Video Lab, our brand-new membership program on YouTube that will help us give you even more ambitious explainer videos and series.

Why are we doing this? The core reason is pretty simple: Our videos take a ton of work.

Well, how about that. The day after divulging my affinity for Vox Media’s creators, they establish their first membership program.

Thrilled to be a Video Lab Advisory Board member.

What’s in a Creator?

I visit Daring Fireball, Stratechery, Chorus.fm, and Polygon religiously. I support MacStories, Washed Up Emo, and Relay FM. Their content doesn’t always land for me and I’ve become increasingly less wild about their design. So why do I keep coming back? In a nutshell, it’s the relationship I have with their creators.

I have a background in the podcast industry. What drew me to it was not the business potential or the medium itself, but the intimacy of the format. I was able to develop a pseudo relationship with the voices at the other end. Only ever consuming podcasts in moments solace while commuting or on a jog, the intimacy intensified. I formed such a bond with the voices on the podcasts I listened to that I wanted to support them. In my mind there was no better way than to join the industry.

The same could be said for my want to join the ranks of the news industry — namely the gaming news industry. In 2013, I’d come across Polygon.com — namely their PS4 and Xbox One reviews. I fell in love with their design and the rich content they were producing. It was a stark contrast from my then favorite gaming site IGN.com. Less clutter. Sharper design. Higher quality writing and videos. I became so engaged with the site that I began deep diving into their creators. Allegra Frank, Ben Kuchera, Tracey Lien, Griffin and Justin McElroy, Ashley Oh, Chris Plante, Dave Tach — the list went on.

I began listening to Polygon’s Besties podcast, hosted by Russ Frushtick, Griffin and Justin McElroy, and Chris Plante. Hearing them speak at length, episode after episode, helped me build an intimate, albeit one-sided, relationship with these folks.

And the cherry on top: their custom “Polygon-ified” avatars used on both Polygon.com and Twitter. This made the staff feel like a unit; a family. Many voices that made up a larger whole. Their credit was not mired or obscured as a monolithic publication — one reason I cancelled my subscription to The Economist. Much of their team — and Vox Media CEO Jim Bankoff — still use the avatars today.

Needless to say, I connect to outlets not for the outlet’s sake, but for the creators I enjoy. Mediums such as podcasts and Twitter bring the personality out of the individuals; and on occasion, the latter allows for actual interaction with these them.

Realizing Polygon was (then) one-third of the greater Vox Media, I took to learning about the creators of the other verticals. And as Vox Media grew, so did their rosters.

Dieter Bohn, Lauren Good, Nilay Petal of The Verge. Dan Frommer, Walt Mossberg, and Kara Swisher of Recode. Ezra Klein, Dylan Matthews, Libby Nelson, and Matthew Yglesias of Vox.

Over the weekend, after seeing a tweet and retweet by Vox Media COO Trei Brundrett and CEO Jim Bankoff respectively, I listened to Vox Media publisher Melissa Bell on CNN’s Reliable Sources Podcast with Brian Stelter:

Audiences love our work and they care deeply about our creators. Often times we see them asking our creators, “do have a Pateeon account? Is there a way we can donate money to continue to contribute to your sites? Can we participate in the journalism in some way?”

We want to explore those options for sure. We want to make sure we’re building a business that supports our creators. We’ll be looking at every business model as we grow.

I certainly don’t know how much of this is true while not working within the walls of the company, but it’s certainly something I’ve felt as an audience member and fan.

Since reading Polygon in 2013, I’ve been a fan and critic of Vox Media. They’ve made great technological choices, and some questionable ad and social integrations. But more than anything, they put a focus on their talent. Their creators aren’t just a byline — assuming those stick around. They are featured in their text, audio, and video. Their engaging — and often times incredibly long — features are showcased on other Vox Media verticals. And talent from one outlet will appear on another’s podcast.

I have asked several Vox Media staff if I can somehow, someway contribute — donate through their sites or via Patreon; hell, publish print and take a margin. I want these creators to succeed! And I want the platform that gives them such a voice to be bolstered. I haven’t seen anything concrete yet, but I did buy Polygon’s 500 Years Later: An Oral History of Final Fantasy VII by Matt Leone as soon as it went up for pre-order.

I feel I have a connection and loyalty to Vox Media’s creators first, their sites second; much like I do for independents John Gruber (Daring Fireball), Ben Thompson (Stratechery), Jason Tate (Chorus.fm), Tom Mullen (Washed Up Emo), and others. It’s the talent that always brings me back. And I’ll continue to do everything in my power to support the creators.

One needed a handle, a lever, a means of inspiring fear

Letter from a Region in My Mind by James Baldwin for The New Yorker, 1962:

It was a summer of dreadful speculations and discoveries, of which these were not the worst. Crime became real, for example—for the first time—not as a possibility but as the possibility. One would never defeat one’s circumstances by working and saving one’s pennies; one would never, by working, acquire that many pennies, and, besides, the social treatment accorded even the most successful Negroes proved that one needed, in order to be free, something more than a bank account. One needed a handle, a lever, a means of inspiring fear. It was absolutely clear that the police would whip you and take you in as long as they could get away with it, and that everyone else—housewives, taxi-drivers, elevator boys, dishwashers, bartenders, lawyers, judges, doctors, and grocers—would never, by the operation of any generous human feeling, cease to use you as an outlet for his frustrations and hostilities. Neither civilized reason nor Christian love would cause any of those people to treat you as they presumably wanted to be treated; only the fear of your power to retaliate would cause them to do that, or to seem to do it, which was (and is) good enough.