Embargoes and Appetites, Simplified

Ben Kuchera, Polygon:

This is how publishers should begin looking at their launches: Players with set time and budget concerns are looking for reasons not to buy a game, and the better your game works at launch, the more reasons we have to pick it up.

There is always a choice to be had, even if that choice consists of playing the things we haven’t yet finished. A bad launch takes you out of the running, and stressed-out players may almost be happy to see you go.

This is another reason why pre-ordering games is a terrible idea, and waiting to buy is so smart. If you’re not locked into a purchase you can simply buy another game, or wait for things to become more stable. There are people who ran out to pick up Unity yesterday only to get to work and read the reviews. Or worse yet they opened it, played it and are now stuck with a product they can’t return.

A simpler way to read yesterday’s rant.

Assassin-in-the-room

Polygon’s Quality Control is a fantastic short-form podcast hosted by Justin McElroy in which video game reviewers (primarily from Polygon) offer insight to their review of a particular new release and answer listener questions.

On today’s episode, Polygon Reviews Editor and guest Arthur Gies elaborated on his review of Assassin’s Creed: Unity.

Upon reading Gies’s review, I was taken aback by the lack of mention to the E3 hubbub surrounding Ubisoft creative director Alex Amancio’s comments regarding the lack of playable female avatar’s in co-op:

It’s double the animations, it’s double the voices, all that stuff and double the visual assets. Especially because we have customizable assassins. It was really a lot of extra production work.

I posed the following unabridged question to Justin via email:

“Arthur seemed to avoid the elephant-in-the-room regarding female playable characters in co-op. While Polygon (and Arthur) has/have made sexualization and representation an impetus for review scores in the past (see Bayonetta 2 (albeit, on the opposite side of representation)), why was this not addressed? Did Arthur feel that female representation did not affect AC: Unity’s overall review? Did he feel the damage had already been done and no more worthwhile discussion could be added? Or was it that Arthur simply wanted us focus solely on the end-product, sharing the detail we may miss when distracted by the elephant?”

Arthur’s response, time stamp 8:20, edited for clarity:

I mean Arno is the character in the game. And I don’t think women are treated particularly well in the game; It’s certainly not even close to the most egregious misstep that I’ve seen in a game this year with regard to that kind of subject matter. And honestly, the game has so many other problems to discuss that at a certain point I feel like I’m running out of reader patience or attention span to get to the heart of the statement that I’m trying to make.

With Assassin’s Creed: Unity, the traversal problems that the series has had for years and the massive technical issues and a really underwhelming story are all things that undermine Unity very seriously. I could go on at length at various things in the game that bother me but those are the most substantive things that hurt the game. It could still have been a fantastic game despite the absence of women in it as playable avatars. [If that were the case], that might have been a discussion I could have had, but that wasn’t as material as everything else.

Thanks for the time and clarity, Arthur.

Ustwo Offers 8 New Monument Valley Chapters for $1.99, Gets Hammered with 1-Star Reviews

@ustwogames:

Seems quite a few people have gone back and 1 star reviewed Monument Valley upon update because the expansion was paid. This makes us sad.

Terribly sad news. Admittedly, I initially tweeted the new levels were free upon seeing that my app had automatically updated to 2.0. After a quick check and ‘duh’ moment, said tweet was deleted and replaced with the following:

Monument Valley 2.0 by @ustwogames is out! $1.99 IAP for 8 new chapters:
https://t.co/5diI1iys0V

My review of 1.0:
http://t.co/vNJ9V7vBZz

I’m so thrilled that the folks at Ustwo decided to release additional content for Monument Valley. The game is an artistic treasure; mind-bending and beautiful. Worth well over $6 for the complete package, if you ask me.

Eli Hodapp at TouchArcade has a brilliant piece on the dilemma. Likewise, John Gruber’s take is spot on. Relinking to some other worthwhile pieces on free-to-play and premium models:

Ustwo: Monument Valley “left money on the table” with premium pricing Ustwo director of games Neil McFarland on the creative benefits of avoiding free-to-play via GamesIndustry.biz.

Mobile is burning, and free-to-play binds the hands of devs who want to help Barry Meade of Fireproof Games writing for Polygon.

Finishing with an excerpt from my Monument Valley 1.0 review, dated April 6, 2014:

It seems the urgency for time has permeated the minds of the developers at ustwo. Monument Valley’s 2-3 hour play-through is the perfect amount of that decadent cake. The experience of Monument Valley is sure to please both the hardcore gamer and casual audiences alike. In fact, it is the perfect example of the importance of short and sweet, possibly introducing these polarizing audiences to a new approach in game design as seen in Journey, The Room, or EDGE. And like that decadent cake, Monument Valley’s length, design, and puzzles are mesmerizing enough to feel satisfied yet haunting enough to warrant constant craving. If DLC is abound, sign me up.

Signed up for $1.99 this morning. Would have given more if they asked.

Embargoes and Appetites

Ben Kuchera, Polygon:

When a game’s embargo isn’t up until the day of launch you need to be careful. If it isn’t up until a few hours after the game is launched you should probably run screaming the other way. That’s not a signal that the game may have middling reviews, that’s a signal that the publisher is trying to sell copies before the word hits the street.

It could also meant the game is still being worked on, but any embargo past midnight the night before is sketchy as hell. It’s a way to weaponize embargoes, and the best thing to do is to hold off until you can read about the game in detail.

You should always be on the lookout for these situations. The earlier a review hits, often the more confidence the publisher has in the game.

Earlier this year, I commented that Nintendo “gambled for positive reviews two weeks before launch”. Looking back, this was definitely less of a gamble and more a projection with confidence.

From a publisher’s perspective, I understand careful consideration over embargo dates. However, if a consumer cares deeply about a reviewer’s opinion, there should be no problem in waiting for a trusted opinion. The day-and-date state-of-mind is poison.

This does not, however, address the problem of protection from broken product. This is not film or music— botched playback would never escape manufacturing; a bad bounce would never escape the studio. Pre-orders for products so deeply rooted in real-time mechanics and engineering, notoriously subjected to time crunches and annual release dates, cannot wisely be considered for pre-order without subjection to reviews. While I implore patiently waiting for reviews on this type of product, release date and post-release date embargo lifts, as Kuchera implies, are cowardly and bullshit.

Pre-release embargoes are important, as is our appetite for new product.